Discover insights from Evan Gregory of schmoyoho, part of the Gregory Brothers, as he shares invaluable advice on sustaining success and evolving content strategies on YouTube.
The Winning Formula
“Our audience loves our music, humor, and the novelty of our content. If we amuse each other, our audience connects with it.”
“Staying stagnant isn’t a sustainable strategy. Change is inevitable. Always consider what’s next, even if you choose not to pursue it immediately.”
“Choosing the right time to make changes isn’t straightforward. Metrics are essential, but diving too deep can lead to repetitive content. We’ve focused on end screen numbers and emphasized Click-Through Rates (CTR) recently.”
Balancing Metrics and Creativity
“Views and numbers are important, but creative fulfillment matters. Comments provide valuable insights into video performance, balancing audience expectations with our creative explorations.”
The Art of Consistent Innovation
“Our annual discussions merge creative and business aspects. It’s about doing what we love while delivering signature, engaging content for our audience.”
Embracing the Journey
“In a crowded content landscape, it’s essential to reconnect with what your audience loves. Balancing authenticity with exploring new frontiers is key to enduring success.”
Evan Gregory guidance encapsulates the delicate balance between honoring creativity and meeting audience expectations in the dynamic realm of YouTube content creation.