Meta Platforms, the parent company of Facebook and Instagram, has exciting news for advertisers. They have introduced powerful generative artificial intelligence ( AI Tools for Ads ) tools, designed to create stunning content including unique image backgrounds and various styles of written text.
These cutting-edge tools, initially tested in May within a select group of advertisers in a designated “testing playground,” now being rolled out for everyone. Soon, advertisers can access these tools conveniently through Meta’s Ads Manager, with the complete rollout expected to finished next year.
This move signifies Meta’s first step into integrating generative AI technology into its products. By delving into vast repositories of past data, Meta aims to create fresh, engaging content, spanning from written prose and artwork to intricate software code.
In addition to this, Meta recently revealed plans for businesses to utilize AI for business messaging on Messenger and WhatsApp. This enhancement will revolutionize customer engagement for enterprises.
Meta’s impressive arsenal of AI products includes “Llama 2,” their sophisticated language model, and Meta AI, an AI chatbot capable of generating text responses and crafting lifelike, photo-realistic images.
Stay tuned as Meta reshapes the advertising landscape with its innovative AI tools, promising a more vibrant and interactive experience for advertisers and their audiences.