Google has introduced its new Topics API, aiming to enhance privacy by allowing browsers to share user interests with third parties. This move is set to replace the long-standing practice of tracking users through third-party cookies. If you haven’t received this update yet, don’t worry, it’s on its way. In this article, we’ll guide you through the process of disabling this new targeted ad tracking feature in Google Chrome.
Step 1: Access Chrome Settings
- Open Google Chrome on your device.
- Click on the three vertical dots located in the upper-right corner of the browser window to access the Chrome menu.
- From the menu, select “Settings.”
Step 2: Navigate to Ad Privacy Settings
- Within the Settings page, scroll down and find the “Privacy and Security” section.
- Click on “Ad privacy” to access ad-related privacy settings.
Step 3: Configure Ad Privacy Settings
In the “Ad privacy” section, you’ll encounter three categories related to ad tracking:
- Ad topics: This category assumes your interests based on your browsing history.
- Site-suggested ads: These ads are based on the websites you’ve visited.
- Ad measurement: This category shares data with websites to help them measure the effectiveness of their advertising.
Step 4: Disable Tracking Categories
For each of the three categories mentioned above, you have the option to disable ad tracking. Here’s how:
- Click on each category to access its settings.
- You can explore the information associated with your interests and the websites Google has linked to you. This is optional if you wish to learn more.
- To disable ad tracking for a specific category, simply toggle off the switch associated with that category.
Step 5: Review and Confirm
Repeat the process for all three categories if you wish to disable all forms of ad tracking.
Step 6: You’re Done!
Once you have toggled off ad tracking for the desired categories. You’ve successfully disabled targeted ad tracking in Google Chrome. Your online activity will be less exposed to advertisers, providing you with enhanced privacy.
By following these steps, you can take control of your online privacy and enjoy a more private browsing experience in Google Chrome.